Our very own Daniela Corte just reached one of the career pinnacles of swimwear designers across the globe–to have her bikinis featured in the Sports Illustrated Swimsuit Issue–an iconic read that has been around since 1964, generates upwards of 35 million dollars in ad revenue yearly, and has featured supermodel greats such as Tyra Banks, Paulina Porizkova, and Elle Macphearson on its covers.
Initially, the idea for the issue came about by then managing editor, Andre Laguerre, as a way to fill the magazine with content in the winter months, when sports reporting was slow. Who knew that this “filler” would take off to become the backbone of the entire magazine and create revenue and promotional opportunities for several new industries? So tops off to designer Daniela, who spoke to me a few days ago on being chosen for this coveted issue:
IT MUST BE SUCH AN HONOR TO BE CHOSEN FOR YOUR SWIMSUITS IN THE MOST HIGHLY RATED SI ISSUE OF THE YEAR— HOW DID THIS PARTNERSHIP COME ABOUT?
They approached us, it was love at first sight 🙂
YOU’VE BEEN DEVELOPING YOUR SWIM LINE FOR THREE YEARS NOW, WHAT WOULD YOU SAY IS YOUR SIGNATURE STYLE FOR THE LINE?
It’s difficult to choose one, it really depends on the market but a style we always have and repeat is a one piece, deep V!
AS IN THE ONE I’M MOST OBSESSED WITH, THE WINE COLORED FRINGE SUIT. WHERE CAN PEOPLE BUY THESE?
The fringe suit is available via special order at danielacorte.com or via phone 617-262-2100
I SEE THAT SI WENT SIMPLE BUT SEXY WITH THE ACCESSORIES FOR THE SWIMWEAR. WHAT’S YOUR OPINION ON HOW THE STYLIST ACCESSORIZED THE LOOKS? DO YOU CARRY THOSE ACCESSORIES AS WELL?
I always love seeing what talented stylists do with my suits. And yes, we are on the same page at DC, we have a gorgeous line of jewelry called “Lexi” that we offer at our studio. Lots of body chains and multi-layered necklaces.
HOW MANY STYLES OF SUITS DID YOU SEND THEM AND HOW MANY ENDED UP IN THE MAGAZINE?
We sent tons of suits! Three images ended up being chosen for the Sports Illustrated website.
We are in the middle of collaborating with some great designers, creating really captivating, unique prints while always exploring new suits and techniques and different ways to tie suits. There will be a suit for every body type but, as always, I love curves!
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
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