By Hailey Bishop
Levitate’s Flannel Jam Festival has made its way to Massachusetts for the 2022 season. This year the festival is featuring some of its greatest designs of flannels for the season. I had the opportunity to chat with Jessica Hassett, co-owner of the Levitate Surf Shop about how her and husband Dan Hassett began their business. “Levitate is a creative outdoors brand and our mission is to inspire creativity by providing access to music, arts and outdoor experiences”. Levitate Flannel Jam Festival was a way to showcase the best parts of the fall season, fashion, and flannels. “We started Flannel Jam as a way to celebrate the Levitate Flannel, our love of art/creativity and Fall in New England”.
Located in the heart of the festival the surf shop, customers are able to shop their favorite pieces in-store or online.
The focus for Levitate Flannel Jam was to showcase the best parts of Fall, while also featuring amazing trends for the season. Jess & Dan collaborated together to create a collection that would compliment everyone’s personal style, while keeping functionality in mind as well. “Our flannel is Levitate’s signature – Made with 60% Organic Cotton, 40% Post Consumer recycled polyester”. “Textural knits, earth tone color pallets, and of course the coziest flannel”. Being a part of the design team, it was important to find something the pair were both passionate about & has the availability to present to the public. Jess stated “In my opinion, Fall is the best season and the clothes we wear in New England in the Fall have always been my favorite to design”.
While attending, I got to style my Cloud Blue Original Flannel pairing it with dark wash denim and boots. Walking around the festival, I got to chat with many small business owners about where they got their start and why they love the event most. Later into the night, I headed straight for the sweets. The Apple Cider Donuts were delicious!
Levitate Flannel Jam is an event not to be missed in New England. With locations in Marshfield MA, Nantucket MA, and Portland ME there are so many ways to get involved in this fun experience. With this being my first year at the festival, I had a blast! Amazing food, fashion, and fun. I will be back again for many years to come. I recommend this to anyone looking to explore live entertainment, fashion, and fabulous food. This is the place for you.