Frankly, Zoe is a talented stylist, a successful reality-TV personality (whatever that even means), and has emerged from her maelstrom of personal issues (both publicized and not-so…) as a very, very strong ‘brand.’ So it’s only natural that she’d capitalize on that brand equity with an eponymous clothing collection, non? Not so much…
I was skeptical when I first heard ages ago, then I saw her debut collection and nearly choked. Yes, ‘wearable’ and very Zoe-esque, but really? It begs the question: if she were not personally selling these garments, would she consider them special enough for any of her uberfamous clients? Doubtful, at best.
While the recently-released Resort collection is certainly an evolution (considering the debut collection was essentially an assemblage of low-rent interpretations of pieces Zoe has worn herself), it’s hardly worth looking at once, more the less twice. At one point, I sincerely believed I was looking at a pop-up ad from the ‘new Talbots.’ That Neiman Marcus is stocking the collection makes it clear the celebrity craze is both inexhaustible and commercially viable.
Dear celebrity folk: there are far too many slashes in your titles these days. Please quit it.
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
ABOUT THE SB BLOG
styleboston is now an online community of curators covering a variety of subjects.
styleboston online provides up-to-the-minute editorial content with a lineup of vibrant contributors covering the latest trends in fashion, art, entertainment, food, travel, and design. This newly revved up platform, an edgy online version of the television show, is quickly becoming the definitive online lifestyle guide for savvy Bostonians. styleboston online is your go-to digital lifestyle connection.
To view styleboston the television show – visit styleboston.tv.
JOIN USInterested in writing for styleboston? Send your resume and writing samples to firstname.lastname@example.org.