Frankly, Zoe is a talented stylist, a successful reality-TV personality (whatever that even means), and has emerged from her maelstrom of personal issues (both publicized and not-so…) as a very, very strong ‘brand.’ So it’s only natural that she’d capitalize on that brand equity with an eponymous clothing collection, non? Not so much…
I was skeptical when I first heard ages ago, then I saw her debut collection and nearly choked. Yes, ‘wearable’ and very Zoe-esque, but really? It begs the question: if she were not personally selling these garments, would she consider them special enough for any of her uberfamous clients? Doubtful, at best.
While the recently-released Resort collection is certainly an evolution (considering the debut collection was essentially an assemblage of low-rent interpretations of pieces Zoe has worn herself), it’s hardly worth looking at once, more the less twice. At one point, I sincerely believed I was looking at a pop-up ad from the ‘new Talbots.’ That Neiman Marcus is stocking the collection makes it clear the celebrity craze is both inexhaustible and commercially viable.
Dear celebrity folk: there are far too many slashes in your titles these days. Please quit it.