If you haven’t already pre-planned your outfit, I suggest you run over to Newbury Street or the Pru ASAP. Fashion’s Night Out may be three weeks away, but keep in mind you’re going to be amongst Boston’s most fashionable civilians. Your every-day driving moccasins and khaki pants simply won’t do.
Circle September 8, 2011 on your calendars as a celebratory evening filled with an overload of fashion, fun, and cocktails. Fashion’s Night Out is the perfect occasion to prove to GQ (and ourselves) that we are not the worst dressed city in the U.S. So please, dress and shop accordingly.
As the purpose of this nightlong party is to restore consumer confidence during these hard economic times, make sure to pack your debit card in your clutch. This year Boston is officially celebrating Fashion’s Night Out. The event started in NYC in 2009 by Vogue Magazine, the CFDA, NYC & CO and the City of New York. Participating Boston retailers including Newbury Street, South End, North End, SOWA, JP, Roslindale, and more.
For one night and one night only, shopping will be extended from 6 through 11pm throughout the city. In addition, for the first time in 15 years Newbury Street will be shut down. Feel free to jaywalk from shop to shop.
Rumor has it Aveda of Copley Place will be offering complimentary mini-facials. Festivities at Zara will include a celebrity DJ and a decadent Champagne bar. There’ll be a custom flip book photo booth at Diane Von Furstenberg and shoppers will be given a sneak sample of the brand’s new fragrance, DIANE.
To see more details on these events and other FNO happenings throughout the city, check out the Fashion’s Night Out Boston website.
On the site launched this week, you can begin scheduling your night of shopping and purchase a Fashion’s Night Out t-shirt. Trust me, with abstract cityscape print and signature Fashion’s Night Out logo, it’s much cooler than your worn-in university tee or American Apparel v-neck. Plus, with forty percent of proceeds raised from sales going to the NYC AIDS Fund in the New York Community Trust, it’s a purchase you won’t feel guilty about.
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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