Ralph Lauren

Ralph Lauren stated, “I really wanted to do something big for the new Polo Women’s brand – something set in the city — that felt modern. We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technology.”

And he achieved just that at his SS’15 show. Ralph Lauren has set a precedent for Fashion Week by showing his Women’s Polo collection on a 4D projection on a wall of water in Central Park.

Partnering with MPC Creative New York, Ralph Lauren took his audience on a journey of over 13,000 frames through the elusive world of fashion.  There exists a dreamy, unobtainable essence of Fashion Week and Ralph made that feeling literal. I understand the efforts that are involved in creating a collection, and that adrenaline rush when first exposing your work. Ralph took this to a brand new f***ing level, making this debut completely magical.  While I am a sucker for simplicity, appreciating the music, lights and sole focus on the garments themselves, Ralph Lauren delivered a fresh, innovative presentation that fits right into this digital world. Presentation is everything and this collaboration hit it right out of Central Park.

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