Have you heard of Jennifer Aniston’s line of beauty products called Living Proof? I just learned that this uber cool brand is headquartered right here in our own backyard. Scientists from MIT got together with beauty experts and developed this brand with one simple ambition: “To challenge conventional wisdom to solve your toughest beauty problems.”
Now this may sound like something rather simple to do, however, this lab has taken hair care and hair products to a new level, measuring out what works and what doesn’t on specific hair types, colors and textures. Living Proof has done for hair what Mario Testino has done for fashion photography. There are a core group of testees who come in periodically to test out new products, see what works, what doesn’t. We got to play a little, and discover the inner workings of this lab the other night at the opening and debut of their Style Lab. My favorite part of the tour was seeing a row of mannequin heads, hair of all different colors and textures, all lined up, ready for testing—the first phase of product development, apparently. Though their office, which consists of 60% female employees, is located in tech den Kendall Square, their outreach spans all the way to the west coast where Jennifer serves as brand ambassador.
I was so excited to get my hands on the Perfect Hair Day Night Cap Overnight Protector, an overnight hair mask that you simply apply and let the magic happen while you sleep. A genius idea for busy moms like myself! Another notable that I can’t wait to try: Blowout, and Restore Instant Protection—it protects your hair from UV rays for 24 hours and is perfect for those summer beach days. Stop by to have your hair tested and find out what product will suit you best. I assure you, every woman I saw that was working for the company had gorgeous locks. I asked Grace Ray if great hair was a pre-requisite for being hired. She said, “ Definitely not!” and chuckled a bit. I suggested they make a “before-after” facebook! I’ll be on the lookout for that.
photocredit: Michael Blanchard
Bubble baths are a good time for any age. You’ve got your bottle of bubbles, your scented ambience candles, your soothing bath salts, your cleansing shampoo, your soothing conditioner, your invigorating body wash, your gossip magazines… Actually, bubble baths are really just a pain to manage unless you grow atleast three more sets of hands and no water is involved. But Lush has a solution for bathers–and kids in need too!
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I am of the very strong opinion that brows can make or break a face. I’m sure you know her, hell maybe she’s you: a perfectly lovely girl who would be even lovelier were it not for those sad, sparse, over-plucked insect things above her
eyes. Tadpoles belong in ponds, not on your face.
Should you intend, despite my zealous urging to the contrary, to merely allude to having eyebrows, you may as well go all the way and just bleach them, à la Marc Jacobs’ S/S 2011 collection. Exercise this option with caution, however, as aside from Brigid Nastasia, Beyonce, and Arizona Muse, I haven’t seen many women pull this look off successfully.
But it begs the question: if we definitely shouldn’t pluck and probably shouldn’t bleach, what are we mere mortals supposed to do? Here, in a few simple steps, is my solution:
1) PUT THE TWEEZERS DOWN.
2) Call Lauren Genatossio at Sarra, 2010’s “Best of Boston” eyebrow shaper and the only woman in town I’ll let within 100 feet of me while holding tweezers. Within a few visits she’ll have you looking like you walked straight out of a Lincoln Center tent.
Alexander Wang announced during his resort presentation today he’ll be opening a second retail store location in Beijing. Having just opened his first store in Manhattan earlier this year he’s clearly gunning for world domination, not dissimilar from Tom Ford whose beauty line drops soon.
Perhaps there’s a cosmetics line in Wang’s future? A girl can dream…
If this W article, penned by Christa D’Souza, is any indication, the so-called “no pooing” is gaining mainstream. No doubt practiced by that surly, smelly roommate of yours who was really into Ani Difranco (I can’t be the only one whose had one of these right?), “scrofulous college students” (D’Souza must have known that girl too), these guys, and other unseemly characters it’s easy to see how “no poo” would get pooh poohed by any lady who doesn’t fancy wearing dreads or living in a cave (metaphorically or literally). But as another alleged no poo-er has said, “The times they are a-changin,” and if it is true that industry pros like Guido Palau, the hair guru behind this stunning editorial, are advocating it, one might have to consider renegotiating her position.
Shall I confess to you now that I’ve been “no pooing” for six months (six weeks is nothing)? OH SNAP. It’s true.
Though a diehard product junkie, I’m also not one to turn my nose up at something that could add much needed life to my naturally curly locks, and simplify my daily beauty regimen (giving me more time for more fun parts… even if it might smell). Besides, I’ll try pretty much anything once. It’s worked out pretty well so far and no one’s complaining. (Editor’s note: I complain about it all the time, actually.)
So,what are your thoughts? Have you tried it? Do you agree with D’Souza when she says, “It’s not just that I missed the smell of shampoo; it’s that between the 200 daily strokes, the dousing in hot water, the vinegar rinses, the head massages, and so on, not washing proved to be more high maintenance than the alternative.”
Have I fallen victim to some crazy trend or was my old roommate really onto something?
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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