A packed house at G-Star RAW Boston on Newbury Street to vote on Instagram for their favorite FW14 styles in an interactive fashion event produced by DressCode Boston.
The social engagement featured a style competition curated by the contenders: Alex Weaver, Managing Editor at BostInno, Georgina Castellucci, Content Curator at Notes on Lifestyle, Alexander Ingram, Blogger at A Boston Blazer, Ola Munia, Image Consultant at Styles by Ola, Edlira, Stylist at That Style Movement, Vane ssa Lundy Blogger at Vanavainvintage.com, Ferns Francois, Model at Maggie Inc. and Janee Lookerse Lifestyle Blogger at Yellow Bird Yellow Beard.
[huge_it_slider id=”10″] Two days before the event, the models gathered at PhillipoStyle in Boston South for an epic photo shoot, which wouldn’t be revealed until the show. The images were uploaded to @gstarboston Instagram, simultaneously, as each model revealed their Fall and Winter styles to the in-store crowd. The attendees and online followers cast their votes with each “Like” of the image of their favorite looks. Congratulations to Ola Munia for winning the competition.
After the final walk, the party continued and so did the Instagramming. Event guests browsed through the store racks, enjoying cocktails by Deep Eddy Vodka, and the music of DJ Alexander Padei. Meanwhile, the models gathered on the back stairway and roof of the building for another live photo shoot.
The event showcased G-Star RAW through a range of styles to which all Bostonians can relate. From preppy, military-inspired, biker looks to bohemian styles, DressCode Boston wanted to articulate the brand’s lifestyle and inspiration of “core denim range with a sophisticated tailored line that emphasizes proportion, craftsmanship and detailing.” Mission accomplished.
Boho is making a comeback for Resort ’15 – though I can’t say it ever left my closet and I don’t think it will. My wardrobe consists mostly of long, free flowing shirts and dresses, fringe and some more fringe. Perhaps I keep Boho around to hide my food baby – and I secretly wish I lived inside a Free People magazine. Don’t get me wrong; I love the minimal, streamlined look Boho encompasses, there’s this understated vibe it exudes, a kind of bold and carefree look if you will. It won’t go away anytime soon because contemporary classics are a staple. It is just a matter of keeping them fresh.
The floral print will always pair nicely with bohemian style threads; it’s just a matter of how the print is presented. We see designers reinvent floral each season, the question is, are they executed correctly? Another boho staple is the tie-dye print, which again can be hit or miss depending on the representation of the print. Here are some of my favorite boho-chic inspired designs from the likes of Lanvin, Giles and Michael Kors featured on style.com and Elle’s Nov. ’14 issue. Head over to style.com to check out more of the Resort trends.
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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