On Thursday May 14, 2015, at the Seaport World Trade Center, BCRF hosted The Boston Hot Pink Party, which raised $1.2 million dollars for breast cancer research.
The event honored actress Elizabeth Hurley, a longstanding advocate and The Estée Lauder Companies’ Global Ambassador for Breast Cancer Awareness, as well as ABC News Anchor and breast cancer survivor Amy Robach and her husband, Andrew Shue. Also in attendance were designers Tommy and Dee Hilfiger and Fidelity’s Peter Lynch. The 10th Anniversary of the annual gala featured a special performance by Broadway star Megan Hilty as guests celebrated their local commitment to the global health issue of breast cancer, upheld by the night’s theme: “Pink Locally, Act Globally.” styleboston’s Zoey Gulmi was there and has all the interviews you want to hear…
video produced by V-Neck Media
The left side of this composite image was used, in plain terms, illegally. Little surprise then that she is suing the beauty behemoth for its advertising campaign which a) incorporates an image from a test shoot, b) claims the model used a product and achieved the results (where it should have stated that the model never used the product but Estée Lauder has a healthy budget for photo retouching…), and c) states that the demographic of this supposed study was actually much older than the model herself.
Were my looks my income-earning asset (thank God this isn’t the case or a pauper I’d be, indeed) I would undoubtedly sue as well, if only to expose the ridiculousness of the campaign itself (oh, and to save face… literally).
But the question remains: though advertising is widely recognized as a machine of deftly-maneuvered euphemisms and platitudes, shouldn’t some form of fundamental oversight exist for products of this nature?
Dear advertisers: by all means, sell the fantasy. After all, it’s your bread, your butter, the butter dish, hell, it’s the damn dinner plate for you guys. Just understand that in the internet age, we consumers recognize the subtle difference between fantasy and forgery.
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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