Have you heard of Jennifer Aniston’s line of beauty products called Living Proof? I just learned that this uber cool brand is headquartered right here in our own backyard. Scientists from MIT got together with beauty experts and developed this brand with one simple ambition: “To challenge conventional wisdom to solve your toughest beauty problems.”
Now this may sound like something rather simple to do, however, this lab has taken hair care and hair products to a new level, measuring out what works and what doesn’t on specific hair types, colors and textures. Living Proof has done for hair what Mario Testino has done for fashion photography. There are a core group of testees who come in periodically to test out new products, see what works, what doesn’t. We got to play a little, and discover the inner workings of this lab the other night at the opening and debut of their Style Lab. My favorite part of the tour was seeing a row of mannequin heads, hair of all different colors and textures, all lined up, ready for testing—the first phase of product development, apparently. Though their office, which consists of 60% female employees, is located in tech den Kendall Square, their outreach spans all the way to the west coast where Jennifer serves as brand ambassador.
I was so excited to get my hands on the Perfect Hair Day Night Cap Overnight Protector, an overnight hair mask that you simply apply and let the magic happen while you sleep. A genius idea for busy moms like myself! Another notable that I can’t wait to try: Blowout, and Restore Instant Protection—it protects your hair from UV rays for 24 hours and is perfect for those summer beach days. Stop by to have your hair tested and find out what product will suit you best. I assure you, every woman I saw that was working for the company had gorgeous locks. I asked Grace Ray if great hair was a pre-requisite for being hired. She said, “ Definitely not!” and chuckled a bit. I suggested they make a “before-after” facebook! I’ll be on the lookout for that.
photocredit: Michael Blanchard
Mario Russo’s passion and inspiration extend far beyond hair. Terri Stanley takes a walk through some of Mario’s favorite exhibits at the ICA.
Dyeing to change your hair color? Join the club. There’s just something about the sun that makes me crave color, from florescent bright shoes, to bold lips, and sun-kissed hair, theres no better time to blossom into a new style than spring.
First seen in Vogue, Balayage, which was taken from the French word meaning “to sweep,” is a freehand technique in which swatches of hair are sectioned and hand painted against a backing board with a lightening agent. The coloring technique developed in the 1970’s is modern, chic, and creates depth and dimension thats perfect for some fun in the sun. Loved by Gisele Bundchen and those in the know, Balayage is the hottest way to brighten up your look this season.
To help me spring forward with a new hair-do, I turned to the talented Gina Mancinone, the general manager at Boston’s finest hair salon, Salon Mario Russo. After a consultation, Gina set me up with an appointment with master stylist Elle Proulx Cohen to cut my hair and “Bostons Best Colorist” John Brosnan, to help me heat things up with a new “do.”
For my hair transformation, I sat down with Elle who cut right to the chase by expertly layering my long locks to help add body and shape to my one dimensional hair. Since thick hair that is weighed down can be shapeless, Elle brought my locks back to life with layers to amp up my style power. “From soft face-framing layers to seamless volumizing ones, adding dimension to your cut while removing unwanted bulk is the perfect way to create a fresh new look” Elle told me.
Next, I was off to see John for my Balayage. As a hair color virgin, I was thankful to be in the hands of a true artist like John who immediately made me feel at ease with his expert advice and warm nature. After a consultation, we decided less was more, so John created a “les reflets du soleil sur les cheveux” (sun-kissed hair) look by applying the Balayage around my face to emphasize movement and create depth. Balayage, which is also called “hair painting,” creates the most natural-looking results because the colorist paints on the highlights by hand. This method of lightening gives the colorist more control–and creates the illuminated highlights everyone wants this time of year.
Best of all? Balayage is low maintenance, and gives a gorgeous healthy finish that looks nature-enhanced, glossy and luxe. Since healthy hair will never go out of style, John and Elle finished my hair transformation off with a treatment and gloss so my hair felt as beautiful as it looked.
Bottom line? Whether you’re looking to lighten up your hair color or are dying to debut a brand-new shade, spring is the perfect opportunity to make a change and the team at Salon Mario Russo will give you the best head of hair in town. Promise.
Photographer: Lisa Richov
We all have holiday parties to get ready for, but who actually has the time to do it? I found the perfect dream team at Mario Russo. This lovable duo, Tavi DelaRosa and Violet Furxhi can take you from plain Jane to gorgeous diva in no time! I got to the salon at 11:00am and sat in Tavi’s chair.
He focuses his attention on the eyes because that is what people are drawn to. When discussing what was hot for holiday parties, Tavi said silvers, golds, and color with shimmer. He asked me what colors I liked and if I preferred smoky eye or natural eye. Of course I am drawn to smoky eye, it’s my signature look, and I feel like it’s a nod to my dear friend Marilyn Riseman. She was the doyenne of smoky eye. Tavi likes to build your whole look based on what you decide on for your eyes. We decided on blues because that would bring out my brown eyes.
**A little trick that I learned from Tavi is to use a cool blow dryer and diffuse it with your hand to help set the eyelash glue faster and stronger. Voila! I was done and makeup ready!
I wore a cute, plaid, button down shirt that I got from Intermix at the #msfitforsociety for Tedy’s Team event, because the last time I came in for an updo, I had a turtleneck on, which we all know is a no-no for updos because who can get the thing over their head without messing up their hair?
Opposites attract and, this year, hair-ology of the fashion world has pinned together polarized looks that have resulted in a passionate tango featuring low and sleek and messy and free. Said looks have intertwined through a few generations of hair styling but now, they’re hitting center stage (and runways) as a major role in fashion drama. Shall we dance?
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If this W article, penned by Christa D’Souza, is any indication, the so-called “no pooing” is gaining mainstream. No doubt practiced by that surly, smelly roommate of yours who was really into Ani Difranco (I can’t be the only one whose had one of these right?), “scrofulous college students” (D’Souza must have known that girl too), these guys, and other unseemly characters it’s easy to see how “no poo” would get pooh poohed by any lady who doesn’t fancy wearing dreads or living in a cave (metaphorically or literally). But as another alleged no poo-er has said, “The times they are a-changin,” and if it is true that industry pros like Guido Palau, the hair guru behind this stunning editorial, are advocating it, one might have to consider renegotiating her position.
Shall I confess to you now that I’ve been “no pooing” for six months (six weeks is nothing)? OH SNAP. It’s true.
Though a diehard product junkie, I’m also not one to turn my nose up at something that could add much needed life to my naturally curly locks, and simplify my daily beauty regimen (giving me more time for more fun parts… even if it might smell). Besides, I’ll try pretty much anything once. It’s worked out pretty well so far and no one’s complaining. (Editor’s note: I complain about it all the time, actually.)
So,what are your thoughts? Have you tried it? Do you agree with D’Souza when she says, “It’s not just that I missed the smell of shampoo; it’s that between the 200 daily strokes, the dousing in hot water, the vinegar rinses, the head massages, and so on, not washing proved to be more high maintenance than the alternative.”
Have I fallen victim to some crazy trend or was my old roommate really onto something?
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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