What could be any hotter than Karl Lagerfeld-Macy’s collab? Hands down, I say, the inimitable Mr. David Beckham and his ensuing underwear collaboration with H&M!
Sure, H&M, as the world’s number two clothing retailer giant, has the bargaining power to take on pretty much any talent (or glitzy celeb) it wishes to court, its long list of roster including none other than the mighty Lagerfeld himself, to Madonna and Stella McCartney, to launch these ever-covetable limited editions, enticing us to be lured into opening what thin wallets we have. But what’s even sexier (and even more strategic!), is that the first string of Beckham’s collection will be targeted to launch in time for Valentine’s Day 2012. Is it ever too early to start sharpie-marking our calendars with little red hearts just yet? I’m already at the edge of my seat, ready to ogle away the much-anticipated David Beckham in the H&M-branded loincloth, as much as I would shamelessly admit to. Aren’t you?
Rejoice, fellow shoppers! Karl Lagerfeld, creative director of both Chanel and Fendi and all-around-fashion-dictator-vampire is launching a collaboration with mega-retailer Macy’s, to much fashionista-fanfare!
The Karl Lagerfeld Impulse Collection will be unveiled in more than 200 Macy’s stores nationwide and online on August 31st. The 45-piece capsule collection is sure to be an instant sell-out, with prices ranging from $50 to $170. Word to the wise: Lagerfeld’s 2004 collaboration with H&M sold out in mere minutes.
It’s safe to assume the collection will feature tweed, black and white colorplay, and Lagerfeld’s inimitable “classic-meets-rock-n’-roll” spirit. For those devoted enough to make the opening day, Lagerfeld will make a personal appearance at the Macy’s Herald Square flagship in NYC…
See you on the Acela? Yeah, thought so.
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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