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Happy start to the fashion season everyone. There are a lot of new looks out there, many good but many to think twice about. As a self-confessed “shopper” I’m keeping an eye on trends for styleboston and don’t worry, it’s not all about my purchases. My favorite thing to say to myself is “That looks good, on her.” So as I tromp around the boutiques and malls of Greater Boston I’ll be posting regular observations and suggestions. We’re calling it “Emily’s List.” That title is taken you say? Too bad. Here we go:

 

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Normcore, the idea of normal and hardcore fashion concepts colliding, has been floating around for a couple of seasons now but is still considered under the radar. If you haven’t heard of it, here’s what the NY Times has to say about this grungy yet light style.

1. A fashion movement, c. 2014, in which scruffy young urbanites swear off the tired street-style clichés of the last decade — skinny jeans, wallet chains, flannel shirts — in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire. (See Jeans, mom. Sneakers, white.)

2. A sociocultural concept, c. 2013, having nothing to do with fashion, that concerns hipster types learning to get over themselves, sometimes even enough to enjoy mainstream pleasures like football along with the rest of the crowd.

3. An Internet meme that turned into a massive in-joke that the news media keeps falling for.

Christophe LamaireHugo Boss

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