Ralph Lauren stated, “I really wanted to do something big for the new Polo Women’s brand – something set in the city — that felt modern. We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technology.”
And he achieved just that at his SS’15 show. Ralph Lauren has set a precedent for Fashion Week by showing his Women’s Polo collection on a 4D projection on a wall of water in Central Park.
Partnering with MPC Creative New York, Ralph Lauren took his audience on a journey of over 13,000 frames through the elusive world of fashion. There exists a dreamy, unobtainable essence of Fashion Week and Ralph made that feeling literal. I understand the efforts that are involved in creating a collection, and that adrenaline rush when first exposing your work. Ralph took this to a brand new f***ing level, making this debut completely magical. While I am a sucker for simplicity, appreciating the music, lights and sole focus on the garments themselves, Ralph Lauren delivered a fresh, innovative presentation that fits right into this digital world. Presentation is everything and this collaboration hit it right out of Central Park.
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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