Ralph Lauren stated, “I really wanted to do something big for the new Polo Women’s brand – something set in the city — that felt modern. We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technology.”
And he achieved just that at his SS’15 show. Ralph Lauren has set a precedent for Fashion Week by showing his Women’s Polo collection on a 4D projection on a wall of water in Central Park.
Partnering with MPC Creative New York, Ralph Lauren took his audience on a journey of over 13,000 frames through the elusive world of fashion. There exists a dreamy, unobtainable essence of Fashion Week and Ralph made that feeling literal. I understand the efforts that are involved in creating a collection, and that adrenaline rush when first exposing your work. Ralph took this to a brand new f***ing level, making this debut completely magical. While I am a sucker for simplicity, appreciating the music, lights and sole focus on the garments themselves, Ralph Lauren delivered a fresh, innovative presentation that fits right into this digital world. Presentation is everything and this collaboration hit it right out of Central Park.
MASTHEAD
EXECUTIVE EDITOR
Terri StanleyMANAGING EDITOR
Jan SaragoniEDITOR AT LARGE
Carol Beggy
DESIGN DIRECTOR
Harry KoffmanCHIEF FASHION CORRESPONDENT
Tonya MezrichCONTRIBUTORS
Joane Nelson
Anna Paula Goncalves
Jason Margaca
Steven Tackeff
Steve Defillippo
Kennedy Elsey
Christy Cashman
Emily Rooney
Kathy Benharris
Jeff Lahens
Scott Kearnan
Zoey Gulmi
Ben Illis
Kathleen Connor
Sonig Varadian
Will Shank
Tony Corey
Richard BaianoVIDEOGRAPHER
V-Neck MediaABOUT THE SB BLOG
styleboston is now an online community of curators covering a variety of subjects.
styleboston online provides up-to-the-minute editorial content with a lineup of vibrant contributors covering the latest trends in fashion, art, entertainment, food, travel, and design. This newly revved up platform, an edgy online version of the television show, is quickly becoming the definitive online lifestyle guide for savvy Bostonians. styleboston online is your go-to digital lifestyle connection.
To view styleboston the television show – visit styleboston.tv.
JOIN US
Interested in writing for styleboston? Send your resume and writing samples to blog@styleboston.tv.