Instead, I was hooked to one show in particular: The Rachel Zoe Project. From her omnipresent L.A.-fied bug-eye sunglasses and hangbags that probably weighed more than she does (even pregnant) to her billions of baubles, the series always doled out more than a healthy portion of guilty pleasure.
Brad Goreski, the once-sweet-and-adorable-charming, aww-inducing Canadian-New-Yorker transplant who started off as Zoe’s third, then second-in-command, rather famously ditched the all-mighty Ms. Zoe and ventured out on his own. He started by snatching a handful of key clients of Zoe’s, including Demi Moore and Jessica Alba. Now, the charming gent has a memoir, penned by a former GQ editor, scheduled for release in 2012. Little surprise that the release date coincides with his reality spin-off TV show debut, but I’m not complaining. The more Goreski, the better.
I have to hand it to the kid, what with his tear-jerking stories of childhood bullies and an unyielding dream to become a part of the glamorous high fashion world. He made it as an intern at Vogue (a test of resolve, indeed), and then in Zoe’s camp, so he’s clearly got what it takes to weather fashion’s fickle winds. But seriously, a memoir?
For budding stylist, a rising star if you will, Goreski seems to be yet another victim of that variety of undeserved and unearned self-importance which reality TV is particularly skilled at begetting. A memoir deserves more than a yougster’s two-cents, behind-the-scenes stories, and, frankly, gossip from an industry that has been well-documented as awfully catty. Clichés abound, I guess.
Though if you ask me again in a year’s time, Born to Be Brad: Life and Style Lessons from the Front Lines of Fashion may just make it to my guilty-pleasure-reading-list. Probably with my channel dialed to Bravo again, maybe even with a celebratory viewing party with a bunch of girlfriends… Just sayin’.
Frankly, Zoe is a talented stylist, a successful reality-TV personality (whatever that even means), and has emerged from her maelstrom of personal issues (both publicized and not-so…) as a very, very strong ‘brand.’ So it’s only natural that she’d capitalize on that brand equity with an eponymous clothing collection, non? Not so much…
I was skeptical when I first heard ages ago, then I saw her debut collection and nearly choked. Yes, ‘wearable’ and very Zoe-esque, but really? It begs the question: if she were not personally selling these garments, would she consider them special enough for any of her uberfamous clients? Doubtful, at best.
While the recently-released Resort collection is certainly an evolution (considering the debut collection was essentially an assemblage of low-rent interpretations of pieces Zoe has worn herself), it’s hardly worth looking at once, more the less twice. At one point, I sincerely believed I was looking at a pop-up ad from the ‘new Talbots.’ That Neiman Marcus is stocking the collection makes it clear the celebrity craze is both inexhaustible and commercially viable.
Dear celebrity folk: there are far too many slashes in your titles these days. Please quit it.
EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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