It fascinates me how quickly the fashion industry is turning to technology. There are new apps popping up daily, each with new features and one claiming to be better than the other. Most of these are geared towards shopping the looks of style influencers, but few dig deeper. Why not give women and men the tools to effectively style themselves in what they’re comfortable in, rather than blindly following a trend? Doing exactly that is a new series produced by Simon Malls in collaboration with Glamour and GQ Magazines called LOOKBOOK Live.
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EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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