Spring is alive and in the air! Tuesday night I was honored to be host of the first annual Fashion Power Play to benefit the Boston Bruins Foundation and The Second Step at Copley Place in Boston’s Back Bay district. Neiman Marcus dressed the gorgeous wives and significant others of the Bruins — as well as professional models, to show off the looks for Spring/Summer ’15. Our own Kathy Benharris organized the entire production and did a beautiful job indeed. Managing the models and wives, who generously volunteered their time for this good cause, is no easy task. Backstage was an organized frenzy, with makeup, hair and fittings all taking place at once. Racks of Milly, Shoshanna, and Prada filled the room. Neiman’s Spring/Summer vision was Spice Market, so we saw the runway decorated with a mix of vivid oranges, blues and yellows, intermingled in floral patterns and expressionist type prints. Kathy started the show with boho chic fringe, lots of leather and jeans, then transitioned to some demure cocktail attire, focusing on trends such as the crop top, which I happened to be sporting that evening. I received many compliments on my outfit and was happy to represent two local designers who are near and dear to my heart, Daniela Corte and Monika Ramizi. And of course, sitting front row across from the entire Bruins lineup was quite a treat…well, I mean someone had to do it.
Watch below to see how Kathy Benharris took over the center of Copley Place, while showing off Spring/Summer ’15, all for a good cause.
Confession: I’ve never wanted to be a personal shopper. There, I said it. I love to shop and am all about finding the perfect fashion solution but with the majority of personal shopping services tied to a single store, it didn’t seem like a good fit. I’m an independent fashion stylist who craves the creative freedom to be able to mix brands and price points to serve a customer’s needs. I also had reservations about the customer wondering if the advice and guidance they received was somehow influenced by personal shoppers, whose compensation is tied to how much the customer spends. All that changed when Copley Place started a new personal shopping program that allows their personal shopper to bring customers to any retailer within the mall. And it’s free to customers! With the focus 100% on finding the right options for customers, let’s just say I was “all in.”
“Fashion is what you buy. Style is what you do with it” – unknown. Great style has the power to transform and change not only how you feel, but how others view you. Gender, age, body type, or even budget are irrelevant because ultimately, confidence is the goal. When you feel like you’re presenting your best self you stand taller, you’re happier, and you feel ready for success. I’m obsessed with finding the dress that will flatter your figure perfectly, the jeans that make you want to strut, the suit you will reach for when you need super powers. I have created thousands of looks for the fashion shows I produce, the photo shoots I contribute to, and the clients I serve. Dressing models is big fun and I love it, but being able to help real people with their fashion needs is tremendously rewarding.
Whether shopping for gifts, special occasion outfits, or adding key pieces to your wardrobe, I will show you options that fit your unique individual style and budget. Some retailers will even extend special unpublished discounts and benefits to guests when shopping with me – sweet! No sales pressure – this is all about providing you with an exceptional personal styling and shopping experience.
See you soon!
It fascinates me how quickly the fashion industry is turning to technology. There are new apps popping up daily, each with new features and one claiming to be better than the other. Most of these are geared towards shopping the looks of style influencers, but few dig deeper. Why not give women and men the tools to effectively style themselves in what they’re comfortable in, rather than blindly following a trend? Doing exactly that is a new series produced by Simon Malls in collaboration with Glamour and GQ Magazines called LOOKBOOK Live.
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EDITOR AT LARGE
CHIEF FASHION CORRESPONDENT
Anna Paula Goncalves
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